The Power of Alcohol Marketing

The British Medical Association has called for all alcohol advertising and marketing to be banned.The doctors' lobby group says the techniques being deployed are fuelling the ever-increasing rate of alcohol consumption.

Is marketing really that powerful? It seems staggering to think that just a few years ago cider was considered an unfashionable drink.To many, it was the tipple of choice for teenagers in the park or drunks on the street. But nowadays it is impossible to get away from the colourful array of brands piled high on the supermarket shelves and in the fridges behind bars.

See the full article at: http://news.bbc.co.uk/2/hi/health/8244105.stm